New technology is only valuable when people use it.

I’ve spent more than two decades putting new technology to work, from Amazon’s emerging marketplace to digital government, businesses of my own and now AI.

Portrait of Guido Picus
Guido Picus Reykjavík, Iceland · Working internationally.

The technology keeps changing. The challenge underneath it doesn’t.

Across fintech, marketplaces, e-commerce, digital government and now AI, the recurring challenge has been the same: turning new technology into something people and organisations actually use.

  1. 01

    Fintech

    Centradia — Business Development

    London, UK

    Contributed to approximately £4M in sales and worked with 50+ banks.

  2. 02

    Marketplaces

    Amazon

    London, UK

    Worked with 150+ retail clients during early expansion of Amazon’s third-party marketplace. Marketplace listings grew approximately 3.7M → 7.2M during this period.

  3. 03

    E-commerce

    Pangora — Head of Business Development

    Munich & London

    New deals generated approximately 20% of Pangora UK revenue in 2008.

  4. 04

    Digital Transformation

    Expandeer → Deloitte Digital

    Dutch Caribbean

    US$697K company revenue, 2015–2017. Sold to Deloitte Dutch Caribbean.

  5. 05

    Digital Government

    Futura Innovation Lab — Lead, e-Gov

    Dutch Caribbean

    7-person multidisciplinary team. US$15M portfolio prioritized. 45+ senior stakeholders.

  6. 06

    Enterprise Platforms

    KPMG — Manager, Digital Advisory

    Reykjavík, Iceland

    Worked on commercialization of the ServiceNow platform.

  7. 07

    AI

    GrowthApp — Founder & CEO

    Reykjavík, Iceland

    Current

    AI-enabled entrepreneurship platform.

View experience

Let’s work on something that matters.

I work with companies, founders and leadership teams navigating technology transformation, commercialization and international growth.